MARKETING MANAGEMENT
Today we had a MARKETING MANAGEMENT class with Mr. Satheesh Krishnamurthy sir ,
Session was so informative and useful
TOPIC : KEY CONCEPTS OF BUYING
π‘ It includes five major parts are :
*NEED FOR PRODUCT
*GETTING INFORMATION
*INFORMATION EVALUATION
*BUYING DECISIONS
*POST BUYING BEHAVIOUR
The consumer buying decision process explains how customers decide to purchase a product. It starts with recognizing a need, followed by searching for information and evaluating different options. After that, the customer makes the buying decision and finally experiences post-buying behaviour, which determines satisfaction or dissatisfaction. Understanding this process helps companies improve their products and marketing strategies to better satisfy customers.
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